Everyone in The Hague knows the Frederik Hendriklaan, aka De Fred. With 130 shops within a kilometer, you will most definitely succeed. Find a good read at bookstore Paagman, which has been around since 1951, or shop for a new outfit at one of the many clothing stores. At De Fred you will not only find a lot of shops, but also variety. Food & drinks, fashion and much, much more: every category is represented.
And this has been going on for years! De Fred has a very long history. In 1909 Frits Plasman started the first pastry shop at 106 Frederik Hendriklaan and Banketbakkerij Plasman is still there today. Over the years, the Statenkwartier has been shaped into an appealing neighborhood. The Frederik Hendrikplein was beautifully landscaped and the municipality created more green by planting trees. This all led to a charm in the Frederik Hendriklaan you can still feel today. In 2012 it was named the most atmospheric shopping street in the Netherlands for a reason!